Over fifty years have passed since most African nations gained their independence. Since then, and despite the expenditure of over $1 trillion in aid, poverty has, according to the World Bank, nearly doubled. But, the idea of aid was to reduce poverty and close the gap in living standards, not let it get wider? CIA figures show over 485 million Africans in poverty, to which we can add 46 million who, according to the World Bank, will be driven into poverty by the recession. This makes a total of 531 million or 50% of the population. The true figure is nearer 970 million people or 95% of the continent whose circumstances have improved little (if at all) since their countries gained independence, in terms of their living conditions, healthcare, unpolluted water, malnutrition and education.
Where living standards are concerned, in 1960, sub-Sahara’s per capita income was around a ninth of that in high-income OECD countries. By 2008 it had fallen to a twentieth. Africa is now showing progress and everyone seems to see this as a new dawn for the continent. However, unless things change this is likely to be a disaster for the overwhelming number of ordinary Africans, leaving them for evermore as the working and labouring class in what are supposed to be their own countries.
As Western governments and aid agencies have had half a century to show they can deal with these problems and all they have succeeded in doing is make them much worse, there is no point in bothering with them any longer, and it is time for an alternative approach, the Buy African Movement (BAM). BAM is a new business organisation owned and run by indigenous Africans set to create fast and massive change in their own countries and across Africa.
BAM a dedication to all Africans who are frustrated because they, their nations or their continent are being treated as second class citizens of the world and who are totally committed to doing whatever is necessary to take Africa, its nations and its great peoples to their rightful pride of place in the world .This is a movement to help ordinary Africans who want to give their children and grandchildren more than they had.
Buy African Movement are for Africans who want to see:
1. The peoples of Africa sharing the quality of life of those in advanced countries, thereby dealing with poverty in the best and most sustainable way
2. Their nations and Africa taking their rightful place of pride in the world, free of their dependency on the West or China
3. Africans, not foreigners, controlling their business & jobs base.
Buy African Movement has a quick and easy way to dramatically accelerate this by showing every African how they can play their part in helping to make a better life for themselves and their families. So you may be wondering, is it possible to solve Africa’s problems?
After the Second World War, Japan took very few years to catch up with the West from a situation of complete devastation and without anything like the natural resources of Africa. Again in only a few decades, China may go from an ‘African’ level of poverty to possibly ending up financially owning the West (and Africa, and the developing world). India and other Asian and South American countries also look as if they could hit the high spots in relatively few years. Actually, it turns out that going from below survival level to affluence in a matter of years is both normal and, if enough people become committed to it (that is the secret!), relatively easy.
So if other countries have made huge strides quickly, why can’t Africa now do the same? Talented and ambitious Africans are making their presence felt in many fields, albeit many of them abroad because they cannot yet get opportunities at home. Most importantly, there are now successful business entrepreneurs because, it is they whom Africa right now needs most of all. BAM aims to support and promote a serious acceleration in their numbers as the only way in which the 970 million currently in poverty can be sure they get a fair share of Africa’s increasing prosperity.
There is a major business explosion about to hit Africa. Unless we do something about it , it will be foreigners who benefit from that, leaving us, the labourers and workers in what are supposed to be our own countries. BAM is also committed to ensuring that we Africans, not Westerners, Indians or Chinese, own our businesses.
The great thing about the Buy African Movement is that we do not need Africans of influence (politicians, army or religious leaders, businesspeople, leaders of society) to change our world—if we did, we would probably die waiting because, right now, they are part of the problem when they could be the solution. All of us who are fed up and frustrated can make this work easily and simply by using internet to pass BAM information to everyone we know or, for those who do not have computers, printing off copies to give them. If we all do this, our movement could burn across our continent and change it overnight.
We in Africa have so far failed to create a solid business & jobs base, and trying to build one now will not work unless we make huge shifts in attitude.
The first shift in attitude we all must make is to stop simply accepting that foreigners or a small elite of Africans will own a disproportionate number of the best businesses and hold the best jobs. That explosion must consist mainly of African owned, managed and financed businesses.
Second, if we ordinary Africans really want to get rid of poverty, then WE OURSELVES, every one of us, must do what we can to support the creation of a strong business & well-paid jobs base. But enough of us, even if we only did that and nothing else, would create an explosion in business & jobs that take ourselves, our families and all our citizens to a better life, not just a favoured few. And this could happen virtually overnight.
The third shift of attitude we have to make is to understand a harsh reality of society, but then truth often is brutal poverty in Africa only exists because we ordinary Africans co-operate with it. Everywhere in the world, in every foreign nation, the fight against below survival living and poverty has always been started and won by ordinary citizens, never by governments .Western and Chinese business interests actually want us to do nothing. It is precisely by doing nothing that we have co-operated in our own poverty.
Our next shift of attitude is that we must immediately shop for only African-made products instead of Western and Chinese ones. And it is very easy for us to do! If enough of us, ask for African-made products wherever we go shopping and buy them whenever possible, we will create an explosion in businesses, jobs, pay, standards of living and the reduction in poverty could catch the whole world (and ourselves!) unawares .Every product imported from the West or China actually robs us of jobs and keeps us in poverty while at the same increasing the jobs and wealth of the West or China. The book Africa—The Enslaved Continent explains how much the West gains and we lose by importing products we could easily make: between $52.5 and $105 billion in sales (that is more than the TOTAL average revenue of between seven and 14 of African nations!), and 444,000 to 880,000 jobs. Does that sound a lot? Well, those figures are from only 74 multinationals! Several thousand Western companies trade in Africa, so it is just the tip of the iceberg. And it does not even include the huge import of goods from China.
Ask yourselves these questions:
-Are we buying goods from the West only because we automatically assume they are better than African-made ones?
-Why are we buying 290 million litres of water ,alcohol ,soda ,juice...energy drinks a day when, surely, there must be someone somewhere in Africa who could make an alternative?
-Why is imported blended coffee the best-selling coffee in Africa? We sell the beans to the West in the first place to sell back to us at huge profit. We should be capable of creating several hundred African coffees that taste better.
-Why are imported teas the best sellers? We sell the leaves to the West in the first place to sell back to us at big profit.
-Why is imported toothpaste the top seller in Africa? Can’t we manufacture ours at half the cost!
-Why, when every can we buy helps to keep us in poverty, are we buying imported beers and lagers when we already brew our own?
-Why are shoes, clothes and a huge range of other products from China now the best sellers in Africa when we can easily make them ourselves and keep all this profit and all those jobs for ourselves?
-Do we need most of our top hotels and game parks and ranches to be under foreign ownership?
-Why are we selling large areas of African land to foreign countries and food producers when we can process the food ourselves and sell it to them?
-Worst of all, why are we giving foreign companies and countries the rights to mine our oil and natural resources? I agree we do not have the skills to mine, but all we have to do is employ the skills we need from the West or China and keep all the profit for ourselves.
We are also asking you not to buy the worst form of importing counterfeited goods. I know they are cheap and save you money but, unfortunately, we have no idea how much damage we do by buying these. The choice is this: Is it better to buy counterfeits which have already cost tens of thousands of us our jobs and increased our poverty, as well as holding back our own standard of living? Or is it better to buy products made in Africa which may cost more but will help everyone including the poorest of us to a better standard of living? Cheapness is actually China’s dagger in the back of Africa. You need to understand that African-made products will probably have to cost more because workers have to be paid more if they are to achieve Western standards of pay and living—and that includes almost all of us because we also are employees and we all want to earn more! Bear in mind that Chinese companies pay slave wages, both to their own Chinese and African workers.
The last big shift we have to make is our attitude to investment. Without that, we cannot build the businesses we need. Our governments are pre-occupied with trying—without much success—to attract foreign investment and foreign-owned businesses instead of looking at what can be done at home. Both they and many experts believe Africa cannot progress without foreign investment. But this is a dangerous myth because it actually holds up our development. Once Africa proves it can, on its own, create a serious base of these businesses, there will be no problem in attracting foreign investment for bigger projects. We could achieve this within two years—although, frankly by then we should never need foreign investment if our financiers and bankers got together and managed their affairs properly.
Some small businesses will fulfil the criteria for micro-finance. Another source of money is remittances from the Diaspora. Often, of course, there is no excess because the people who receive it need every cent for living. But where there is a surplus, BAM will show you how to invest this in your own or other businesses.
Then there are members of the Diaspora who invest their money in the West. Some have large investments outside Africa. We are asking you to question your motives because, if you will not invest in your own countries, why should anyone else?
Also, we ordinary Africans have a lot more money than people realise as the mobile phone explosion has shown. Did you know Africa is easily the fastest growing market in the world? We are robbed on call charges because we pay a great deal more than the West, yet we can still afford to pay them! In urban areas, there is no shortage of vehicles or people able to pay high diesel and petrol costs. BAM will show you how investments can fit what we can each afford, how ‘$5 or $10 here and $100 there’ will quickly raise funds for new businesses.
There are four other simple and easy things BAM asks all of you to do.
-Email the attached Africa-The Enslaved Continent and Africans Enslaved ebooks to everyone you know who has email, and give copies to those who do not. By doing this and with YOUR co-operation, we can reach a huge number of people very fast and, if we do that, we can and will dramatically change the lives of all Africans everywhere. Many people in Africa do not have computers or internet access, so please give copies to your friends, your religious group, local schools and your workmates. However if you want to do this, please note the copyright terms at the front of the book.
-The Christian and Muslim faiths are the most powerful organisations in your country. In fact, if they used it, they have more power than the ruling elite! They could have done more than anyone to change the situation we now find ourselves in. But instead they have chosen to fail God or Allah in their duty of pastoral care. So the other thing each of us can do is give this book or the other book Africans Enslaved to our priest, pastor or imam and ask them to promote the Buy African Movement among their congregation. Ask them also to target wealthy Africans who take money out of the economy, and also attack corruption and counterfeiting, because all these things have actually kept their congregations in poverty.
-Give a copy to your local media house and ask them to get a movement going to support BAM among their listeners and readers.
-Ask your local shops to support BAM by promoting their African-made goods and using the display material they can order from us.
If you want to do more:
-BAM needs active supporters at local level in all African countries If you want to see your fellow Africans getting jobs that will eventually get rid of poverty. Please email Peter Ongera, the Principal of BAM, personally at principal@buyafricanmovement.com.
Become a Patron of BAM. Everyone who buys this ebook or its hard copy version can become registered as a Patron of BAM. This will mean your name is recorded as someone who is prepared to help Africa. To get registered, please email BAM at register@buyafricanmovement.com to let us know you have purchased a copy. We will then send you updates as we progress. We can of course only do this to email addresses because posting copies wastes money that can be put to better use.
BAM will play a vital part in spreading the word throughout the world that Africa can be a major player in the commercial world. To do this we need investors and highly entrepreneurial Africans and the following to lead the way:
Members of the International Board of Directors running an operation consisting of 257 Licensees in 111 countries :A deciding factor on which sub-Saharan country we choose for our International Head Office will be the nation from which we get the best applications for the directors for the International Board. They must be Africans native to their country .We need :Chairperson, International Managing Director ,International Sales Director, International Production Director ,Financial Director ,Director of African Operations (in charge of African Licensees—see below).
1. Manufacturers for our products in as many African countries as possible :We need established indigenous African manufacturers able to make our products in high volumes and to international standards. What they currently manufacture is irrelevant because we give full training to them and their employees. But they must be 100% owned and run by Africans.
2. An exclusive Licensee for each African nation :Licensees must be indigenous to their country, and they can also be manufacturers (2 above). They will be sole proprietors and owners of the business for their country. They need no relevant experience or qualifications because we give them all the training necessary, but they must have a very entrepreneurial attitude and the natural leadership qualities necessary to manage a fast growing and high-level operation.
3. Directors to run the national business in the sub-Saharan nation we choose for our International Headquarters: Reporting to our International Board of Directors, they must also be African nationals of that country; Managing Director, Sales Director, Financial Director.
POLICY DOCUMENT FOR BUY AFRICAN MOVEMENT
The purposes
1. Manufacture and distribute products that give large-scale assistance to those below survival level or in poverty
2. Create jobs that pay enough to: (a) Get people up to survival level. (b) Get them out of poverty. (c) Progressively raise their standard of living to that in advanced nations
3. Promote African entrepreneurship: Africans setting up and running businesses instead of being the workers for White, Indian and Chinese owned businesses
4. Support the creation of a strong business & well-paid jobs base that provides tax revenue for African governments to deal with poverty themselves and create the infrastructure needed to take their rightful pride of place among the advanced nations
5. Help African nations develop the economic means to break their dependency on the West and China.
The method
Policy 1. To be an all-indigenous African operation
a) Based in a sub-Saharan country, an International Board consisting only of
African directors will head up a multinational operation run entirely by
African managers and having a presence in 111 developing countries
b) Each African nation to have its own business totally owned,
managed and run by Africans indigenous to that country.
Policy 2. Job creation. (a) All manufacture and assembly as far as operationally viable within Africa. (b) Support other African businesses by sourcing parts & materials as much as operationally viable from within Africa.
Where incomes are concerned, start by paying at well above survival level and progressively increase incomes to the standards of developed countries.
Policy 3. Part of the job creation programme, to support the Buy African Movement in any way we can. This recognises that the only way to get rid of poverty and create parity with the West is by having an African business & jobs base strong enough to do this. It also wants to ensure a business-base that is overwhelmingly owned and run by Africans, not foreigners. And it aims to make every ordinary African feel personally involved in making this happen.
Policy 4. Part of the job creation programme. Run seminars, train and mentor Africans in setting up new businesses.
Policy 5. Part of the job creation programme
a) Invest 30% of net profits in new indigenous and Black African businesses
b) These businesses too, to (i) be 100% African run and owned, (ii) agree to
Invest a percentage of their profits in new businesses,
(iii) manufacture, assemble and source as far as operationally possible within Africa, and
(iv) pay as much above average wages as is economically sustainable.
